Yuxin Jiang

The Instagram Project

The Instagram Project is a constellation of works looking at the Instagram images that knowingly or not participate in the construction and consumption of the Chinese as a spectacle of ‘the other’ yet often mistaken as the societal reality.

With a satirical and analytical approach, the project takes the images (and the words accompanying them) out of Instagram, dissect, alter, and repurpose them to create new meanings and contexts. Each work within the project tackles a certain type of images with a specific method, undoing the underlying ethnocentric value judgements that fuel the popularity of them.

In Provocative Jokes, a handful of the numerous Instagram jokes made at the expense of the objectification of real people are deconstructed, each broken into three parts – people, words, captions. The flicking through jokes, readily to be laughed at, are turned into separate entities demanding viewers’ attention and thinking, making up their own minds on what is at stake with these secret pleasures.

Quirky Science Questions is a set of unexpected science questions devised based on images and video clips from Instagram. The reading of the images shifts as they are given a new function, liberating them from the narrow-minded. The questions are produced in collaboration with Theodora Ntoka, an education researcher.

Image Captions in Order of Appearance:

Images 1-6

Provocative Jokes, installation view at Broken Secrets, Fondazione Modena Arti Visive, Modena, Italy, July-August 2021, photo courtesy of Rolando Paolo Guerzoni

Images 7-12

Quirky Science Questions, risograph prints, size varies

Image 13

Quirky Science Questions, installation view at Under (De)construction, Landskrona Foto Festival, Landskrona, Sweden, Sep 2020, photo courtesy of Anna Siggelkow

Images 14-15

Quirky Science Questions, installation view at Broken Secrets, Fondazione Modena Arti Visive, Modena, Italy, July-August 2021, photo courtesy of Rolando Paolo Guerzoni

About the Artist

Artist Website

Yuxin Jiang an artist based in London and Shanghai and a Lecturer on BA (Hons) Photography at London College of Communication.

Yuxin’s work currently centres on some of the intersection identity issues of being Chinese and a migrant in the UK. She does this by making visible how these issues are embedded in languages, popular culture, and day-to-day life. Recent projects include ‘LucySushi’ (2021- ongoing) writings on her positionality, ‘The Instagram Project’ (2020-2021), a series of work on how Chinese identity is constructed by internet images.

Yuxin is a recipient of a-n Bursaries: Time Space Money 2020, part of Syllabus V (2019/20) an alternative artist learning programme organised by Wysing Arts Centre, Eastside Projects, iniva, The NewBridge Project, S1 Art Space and Spike Island. She is part of Parallel 3rd Cycle (2019/20), a European artist and curator a development programme for photographic practice, winner of Lianzhou Foto Festival 2018 Jury Prize, and a nominee of Jimei x Arles Discovery Award 2017. Her work has been exhibited in China, Hungary, Italy, Poland, Sweden, and the UK.