Colours are an invention of the brain. There are no purples, reds or blues, just wavelengths of light, electromagnetic radiation. The brain converts those different wavelengths into the colours we perceive. The rules are then created by a collective consciousness of understanding between us all. If we can agree that this colour is ‘red’ and another colour is ‘green’, then these defined rules become established. Of course, there are exceptions to these rules in colour blindness. With the use of UV and infrared, some animals see other colours that are not within our defined spectrum. A synesthete may have an enhanced colour experience; green, for example, could also be associated with a letter, number, smell or taste.
There are many varied and rich examples of colour in art and culture from Turner to Rothko. Oliviero Toscani and Tibor Kalman’s collaboration on COLORS magazine celebrated a sometimes beautiful, sometimes ugly representation of life in colour. Each person’s perception of colour is different. What really defines the wonder and curiosity of colour is our emotive engagement with it. How we perceive
it and how it makes us feel is something that is unique and different in all of us. In art, in nature, on skin, in food, socially or politically.
Colour is more than a palette. It is life and is present in all aspects that surround it. Eizo want you to represent this by choosing one of the themes listed on their website to create a singular
image, a series of images or a short piece of film.
For more details please visit the direct link.