Who is telling the story?
This seemingly obvious question has been the basis and the foundation of all the work done with the Photo Vogue Festival: from celebrating the female gaze in fashion photography, to highlighting diversity behind and in front of the camera, to rethinking masculinity, PVF has always tried to challenge the danger of single, monolithic stories, and to push a multiplicity of points of view. For its 6th edition, titled REFRAMING HISTORY, Photo Vogue Festival want to explore the projects that have reclaimed an alternative, different way of telling a tale.
It could be, for example, a project that reframes omitted, forgotten and overlooked historical events or figures, like Akinola Davies Jr.’s BBC video series Black To Life, a project that unearths forgotten stories of black British figure for the digital generation and perfectly symbolizes this year’s festival – or even an alt-history, like the one in Bridgerton.
It could be a work that reclaims an aesthetic, an idea of beauty that has been diminished, stereotyped or exoticised : from projects that celebrates, for example, the Italian Southern aesthetic, to works dedicated to communities, minorities, body types usually marginalized by mainstream culture, such as stories with people with disabilities portrayed outside cliches.
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