Beauty isn’t always obvious. Sometimes, it reveals itself in the most unexpected places.

ILFORD Photo are asking you to explore the idea that “ugly” is often just a matter of perspective. Under the right conditions, the overlooked can become extraordinary. A rough texture, an unusual face, a forgotten space, each holds the potential to be something special.

The “ugliest” subject can still carry charm. A derelict building might glow when caught in the perfect light. Even perceived imperfections, scars, wear, and age, can tell powerful stories of resilience and character.

ILFORD Photo challenge you to look differently at the world around you. Pay attention to everyday details, question first impressions, and dig beneath the surface. Use your camera to capture an image that expresses your own interpretation of pretty ugly.

To find out more and apply please go to the direct link.